Strategic Use of Images in Search Engine Optimization

3 Comments

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

The most respected Internet marketing agency. We want to change the way businesses speak, listen and share online.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts
3 Comments
    • Anonymous
    • December 31, 2015

    I do not know of any softphone which has “constantly on” call recording where it records every
    phone without consumer input, but I don’t know them all as I mainly use Bria myself.

    • sdf
    • December 11, 2015

    Good day! I could have sworn I’ve been to this site before but after
    browsing through some of the post I realized it’s new to me.
    Nonetheless, I’m definitely happy I found it and I’ll be
    bookmarking and checking back frequently!

    • a6MbsuSX6
    • November 20, 2015

    975055 208232We offer the very best practical and most applicable solutions. All our Sydney plumbers are experienced and qualified and are able to rapidly assess your issue and discover the very best answer. 454633

 

Leave a Comment