FREE 72 SEO tools every webmaster should be aware of


1. Anchor Text Over Optimization Tool

Link Research, Technical SEO

Worried about Google’s Penguin algorithm hitting you for over-optimized anchor text? Simply type in your URL for a full report of which links might raise flags.

2. Bing Webmaster Tools

Tools Suite, Diagnostic

Similar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters.

3. Bitly

Social, Analytics

Most people use Bitly for URL shortening, but the real power of this platform comes from its analytics.

4. Boomerang

Email, Productivity

Boomerang lets you follow up on emails, even when you forget. Great for link building or any time you send a lot of emails.

5. Buffer


Optimize your online social media sharing. Buffer allows you to share with your audience at the optimal times for greater visibility.

6. BuiltWith

Competitive Intelligence

Use BuiltWith to discover what technology nearly any website was, well, built with. Great for competitive intelligence as well.

7. Buzzstream Tools Suite

Link Building, Tools Suite, Email

Most people know Buzzstream as an outreach platform, but they also offer a number of free link-building tools. This company gets it.

8. Caption Tube


Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript.

9. CircleCount

Social, Analytics

Google+ analytics ramped up. Free resource to track your followers and analyze your shares. See how many followers you’ve gained over time.

10. Content Strategy Generator Tool


This tool from SEOgadget helps you plan your content strategy intelligently, using keyword research and estimating your audience size.

11. Convert Word Documents to Clean HTML

Content, Productivity

Despite the rise of Google Docs, Word still dominates much of the world. Copying and pasting has always been a hurdle, but this tool makes it easy.

12. Copyscape


Copyscape serves both as a plagiarism checker and a duplicate-content checker. Great to use if your content has been distributed across the web.

13. Domain Hunter Plus

Link Building

This magic extension for Chrome not only helps you find important broken links, but also tells you if the links point to an available domain.



Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.

15. Email Format

Email, Productivity

Email Format helps you find the proper structure for thousands of companies and organizations across the web.

16. FindPeopleonPlus


The ultimate Google+ directory that’s great for research, outreach, and link building. Sort by keywords, profession, country, and more.

17. Frobee Robots.txt Checker

Robots.txt, Technical SEO

Many robots.txt files contain hidden errors not easily visible to humans. Run your file through this tool and you never know what you’ll discover.

18. GetListed

Local, Moz

This awesome local SEO tool scores your local SEO visibility and gives you actionable next steps to raise your score.

19. Google Keyword Planner

Keyword Research

The tool to replace Google’s popular keyword tool has been derided by some, but still offers data not available anywhere else.

20. Google Analytics


The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.

21. Google Analytics API

API, Analytics

The Google Analytics API is great for building custom reports and tools, and also for pulling data straight into Excel or Google Docs.

22. Google Map Maker


Among other things, Google Map Maker allows you to contribute to public map information, which may be shared and incorporated into Google Maps.

23. Google PageSpeed Insights


Tools, data, and insights to improve your page speed. Page speed is correlated with better rankings and user engagement, so this matters.

24. Google Public Data


Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.

25. Google SERP Snippet Optimization Tool

Technical SEO, CRO

That SEO Mofo! Use this tool to see how your snippet may appear in Google’s search results. Add structured data, review stars, and more.

26. Google Structured Data Testing Tool

Structured Data, Technical SEO

If you use microformats or any other type of structured data, this tool will verify your markup.

27. Google Trends

Keyword Research

See what’s trending in Google search results and view keyword search popularity over time. A must for trends.

28. Google Webmaster

Tools Suite, Diagnostic

The interface recently received an overhaul, and Google Webmaster remains a must-have resource of diagnostic and health tools for site owners.



IFTTT stands for IF This, Then That. The tool allows you to create automatic triggers between various apps, like Gmail and Twitter.



A great free Infographics resource that allows you to easily create graphics and data visualizations.

31. Internet Marketing Ninjas SEO Tools

Tools Suite

The Ninjas are some of the best SEOs and online marketers out there, and they’ve put some of their best tools online for free.

32. Linkstant

Link Building

This nifty analytics tool alerts you anytime someone links to your website. Great for outreach and intelligence gathering.

33. Email Guesser

Email, Link Building

Need to send an email, but you don’t have the recipient’s address? Type in what you know and this nifty tool will help you figure it out.



Need to send an email to an untested address, but you don’t want to spam them? Check it first with this mail tester to verify.

35. MozCast

SERP Tracking, Moz

Want to know if Google is testing its algorithm this week? MozCast gives you a daily weather report to track changes in the SERPs.

36. MyBlogGuest

Link Building, Content

Guest blogging is still alive and thriving. MyBlogGuest helps you find the good opportunities out there.

37. Panguin Tool


This awesome tool connects with your Google Analytics account to help you see if and when you’ve been hit by Google Algorithm updates.

38. Pingdom


Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.

39. Piwik


Piwik is a lightweight web analytics solution, and a great alternative to Google Analytics.

40. Rank Checker for Firefox

Rank Tracking

This light and easy desktop tool checks rankings with the click of a button. Quick, easy and free.

41. Rapportive

Email, Link Building, Productivity

Rapportive works with your Gmail inbox to give you near-instant rich contact information for almost everyone you want to reach. A must-have for marketers.

42. Remove Duplicate Items


Ontolo offers a suite of link building software and a few helpful productivity tools for link builders. The remove duplicates tool solves a common problem.

43. Robots.txt Checker

Robots.txt, Technical SEO

Use robots best practices and discover hidden errors in your robots.txt files that may cause search engine crawling problems.

44. Schema Creator

Structured Data, Technical SEO

Everyone loves using, but the microformats are difficult to write by hand. This generator from the folks at Raven simplifies the task.

45. Scraper for Chrome


If you’ve never scraped a webpage, you’re missing out. Scraper for Chrome puts the power of simple web scraping in your hands without the need for code.

46. Seer Toolbox

Tools Suite, Analytics, Link Research

SEER opened up its internal toolbox for everyone in the world to use. These are the same tools used in-house at SEER, and they rock.

47. SEO Toolbar

Tools Suite, Toolbar, Technical SEO

On of the most popular tools available, The SEO Toolbar puts a ton of information at your fingertips including backlinks and competitive research.

48. SEO Tools for Excel

Tools Suite, Analytics, Social

You don’t need to be an Excel ninja to use Niels Bosma’s SEO Tools for Excel. This plugin does so many things many SEOs won’t work without it.

49. SEOgadget Links API

API, Link Research

The SEOgadget Links API lets you easily gather not only backlink data but contact information as well. A huge time saver.

50. SEOgadget Tools

Tools Suite

This suite of tools from the Gadget lab includes several Excel plugins, a content strategy generator, and more.

51. SEOQuake

Toolbar, Tools Suite, Technical SEO

More raw data than any other SEO toolbar out there.

52. SharedCount

Social, Analytics

Want to know how any piece of content was shared socially across the major services? This is the tool to use.

53. SharedCount API

API, Social

Harnessing the combined statistics of Google+, Twitter, Facebook, and more, the SharedCount API puts a ton of social data at your fingertips.

54. Similar Page Checker

Content, Technical SEO

Use this tool to check for duplicate content issues. The Similar Page Checker will give you a score of how closely the HTML of two pages resemble each other.

55. Sitemap Generators


Google offers a slew of free, top-notch sitemap generators. Most of these live on your server and generate new sitemaps automatically.

56. Social Authority API

API, Social

How much reach and social authority do your followers have? How about the people you’re trying to connect with? The free Social Authority API will tell you.

57. Social Crawlytics

Social, Analytics

Social Crawlytics allows you to conduct competitive research by showing you your competitors’ most-shared content. Lots of other features as well.

58. Social Mention


Social mention offers real-time social media search and analysis. Enter a search term and see who’s sharing what, right now.

59. Text Cleaner


Some of the best tools solve the simplest problems. Text cleaner cleans up all kinds of text formatting when copying and pasting between aplications.

60. Ubersuggest

Keyword Research

Every SEO loves Ubersuggest for its ease of use and wealth of keyword research ideas. Utilizing the power of Google Suggest, it returns hundreds of potential results.

61. URI Valet

Technical SEO

A great tool for digging into server headers, canonical information, analyzing redirect problems and more.

62. Virante SEO Tools

Tools Suite

Virant offers a number of high quality SEO tools to the public. These are often the same tools developed for the Virant team, opened up for public use.

63. Wayback Machine

Competitive Intelligence

Want to see the history of your website or your competitor’s site? The Wayback Machine allows you to step back in time and track important changes.

64. WebPagetest


Quick and easy website speed tool. Offers suggestions for improving performance.

65. Wordle


Create beautiful word clouds. Great for visualizations, graphics, and research.

66. Wordstream Free Keyword Tools

Keyword Research, Tools Suite

In addition to its paid offerings, Wordstream offers a suite of free keyword tools offering access to thousands of keyword suggestions.

67. Xenu’s Link Sleuth

Diagnostic, Technical SEO

Winner of the ugliest-SEO-tool-on-the-planet award, Xenu is also one of the most useful. Crawl entire sites, find broken links, create sitemaps, and more.



XML-Sitemaps offers probably the easiest sitemap creation solution anywhere. Great for smaller sites when you need a sitemap in minutes.

69. Yahoo Pipes

Content, Productivity

A great mashup tool that combines different feeds into content and other magical creations. Used for link building and whatever you can dream of.

70. Yoast WordPress SEO Plugin

Technical SEO

If you could only choose one WordPress plugin for you site, the first would be from Yoast, and so would the second. This one sets the standard.

71. YouTube Analytics

Video, Analytics

Offers video-specific analytics for YouTube videos. A must-have for YouTube video publishers.

The most respected Internet marketing agency. We want to change the way businesses speak, listen and share online.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts
    • KeenaRBurley
    • September 6, 2016

    Oh my goodness! Amazing article dude! Thank you, However I am dealing with troubles with your RSS.
    I don’t know the reason why I can’t subscribe to it.
    Could there be anybody else getting a similar RSS issues?
    Anyone who knows the solution can you kindly respond?


    • Albertha
    • September 2, 2016

    I see interesting articles here. Your website can go viral easily, you need some initial traffic only.
    You should read about bucksflooder , this might interest you.

    • DaraCReath
    • August 31, 2016

    What a material of un-ambiguity and preserveness of valuable knowledge concerning unpredicted feelings.

    • AntioneEBehn
    • August 30, 2016

    What’s up to all, the contents existing at this website are genuinely awesome for people knowledge,
    well, keep up the good work fellows.

    • Big Boobs
    • May 13, 2016

    Howdy! I could have sworn I’ve been to this site before but after reading
    through some of the post I realized it’s new to me.
    Anyhow, I’m definitely delighted I found it and I’ll be bookmarking and checking back

    • 1zIrYbiXTD
    • April 13, 2016

    What a lovely weblog. Ill surely be back once again. Please preserve writing!

    • weight loss calculator nih
    • April 11, 2016

    Hola! I’ve been following your site for a long time now and finally got the
    courage to go ahead annd giive you a shout out from Hmble Tx!
    Just wanted to mention keep up the excellent job!

    • pinoy tv
    • March 3, 2016

    The touch screen is supremely sensitive and it surpasses some midrange resistive
    touch screens too. Today party entertainer plays major role
    in your child Birthday party, but it is still pretty hard to find the right artist for birthday
    party or special theme nights. Downtown Asheville is only a few minutes by car via Tunnel Road or Highway

    • washing machine motor coupler
    • March 3, 2016

    Awesome! Its really awesome article, I have got much clear idea regarding from
    this article.

    • lazada philippines
    • February 25, 2016

    But, if it has a chip in the top or in the handle, you
    may want to pass it by. If a You – Tube video author wants to be successful, their videos should get as much exposure as possible.

    Laughter, by the way, is not the same thing as humor.

    • pinoy tambayan
    • February 22, 2016

    The touch screen is supremely sensitive and it surpasses some midrange resistive touch
    screens too. And in general, Internet provides a great range of
    entertainment. Your wait for wholesome comprehensive entertainment is
    now over.

    • pinoy tv channel today
    • February 22, 2016

    Though they are ultimate source of entertainment, the gaming accessories come with very
    heavy price tags that most of the people out there cannot
    afford to indulge excessively in considering their limited
    use. Love magic but don’t quite know which magic sets would best display your skill levels for a fun entertainment option that doesn’t break the bank.
    And while you might make the mistake of assuming metal would be a
    good option for strength and durability, metal actually corrodes and weakens over time.

    • Lazada online shop
    • February 21, 2016

    Video – GIF is the practical choice of millions Mac
    users in the world because of its reliability, ease
    of use, and superior performance. They will take the headache of “coding” away,
    and have you setting up your site quickly and
    fairly easily. You could possibly have heard about the fiasco
    concerning the Old Spice video.

    • jocuri mario
    • February 18, 2016

    Mario Badescu hudpleje tilbyder et omfattende udvalg af produkter til alle dine behov.

    • advanced Seo services
    • February 15, 2016

    Hello to every , since I am really eager of reading this webpage’s post to be updated daily.
    It contains fastidious data.

    • jocuri cu mario
    • February 13, 2016

    The first goal was an excellent volley from the fitting-back Mario Gaspar who swivelled and
    turned in mid-air to attach with the ball.

    • jocuri mario
    • February 11, 2016

    Donkey Kong gave strategy to the platforming genre, a plot and multiple ranges, whereas Super Mario Bros.

    • Anonymous
    • January 30, 2016

    I do not write many remarks, however I read through some comments here FREE 72
    SEO tools every webmaster should be aware of – WebHub Solutions.
    I actually do have 2 questions for you if you do not mind.
    Could it be just me or do a few of these responses come across
    as if they are left by brain dead folks? 😛 And, if you are
    posting on other sites, I’d like to follow you. Would you make a list
    of all of your social pages like your linkedin profile, Facebook page or twitter feed?

    • Anonymous
    • January 29, 2016

    I’m really enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come
    here and visit more often. Did you hire out a developer to create
    your theme? Great work!

    • how To lose 10 Pounds A Month
    • January 27, 2016

    The most of folks around simply don’t possess two freezers,
    an unfinished basement to convert with a home exercise
    space or unlimited hours within the day to
    pursue their weight loss neither did we. If you cannot know this,
    carbohydrates actually transforms into sugar once it
    is into the body. You must keep in mind the sort of foods
    within this diet are very limited.

    • google analytics api query explorer
    • January 25, 2016

    Hi! This is kind of off topic but I need some advice from an established blog.

    Is it hard to set up your own blog? I’m not very techincal
    but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure
    where to start. Do you have any ideas or suggestions?

    Thank you

    • Anonymous
    • January 24, 2016

    If some one wishes expert view on the topic of blogging afterward i recommend
    him/her to visit this blog, Keep up the nice job.

    • google api maps
    • January 19, 2016

    This piece of writing presents clear idea in favor of the new viewers of blogging,
    that actually how to do blogging and site-building.

    • truth about abs articles for kids
    • January 18, 2016

    And its extremely true in terms of what you eat for building flat abs.
    So I recommend that you simply start with walking and
    jogging initially, combined with quick and easy ab workouts, for example sit-ups.

    You may have unhealthy foods sometimes but make sure you just have about 3 cheat meals a week.

    • hummingbird and flower drawings
    • January 17, 2016

    Here, you don’t have to compromise using the length of
    the design since there is enough space intended
    for really large tattoos. Anna’s Hummingbird is often a particular species found in the western portion of the United States it doesn’t migrate at all.

    They eat, they squabble collectively and then they eat some more.

    • health dieting articles
    • January 17, 2016

    Compare that to vast amount of space you will have
    a look at if you still continue using a huge plate to your new reduced diet.

    Except I already had a slice so I’m looking to pinpoint the whole picture.
    This is the reason why it is always better for the blood glucose
    levels level, as well as your health generally, to consume sensibly and well in lieu of starving

    • google adwords keywords tool
    • January 17, 2016

    Hi i am kavin, its my first time to commenting anyplace, when i read
    this article i thought i could also make comment due to this brilliant article.

    • Nigel
    • January 17, 2016

    Most small businesses possess a straightforward site and think a roadmap is not necessary,
    but no matter how simple the website, the search engines utilize these maps to determine
    what your site are about, providing additional relevancy
    on the page by page basis. Search engine rankings provide this
    credibility, if a site has many valuable backlinks, that will rank better inside a Google, Bing, Yahoo.
    Be certain to place keywords and phrases at the outset of the Title Tag.


Leave a Comment